About Us

I’m Yohsuke, the founder of PostureFlex.

Our journey started with one simple product—the ab roller—and a big idea: to make home fitness accessible for everyone. Growing up, I stayed active year-round, from golf to basketball and tennis, learning early on how much better I felt mentally and physically when I moved my body. But when the pandemic hit and gyms closed, I saw how difficult it was for people to maintain their fitness routines without equipment or a dedicated space.

That’s when I created PostureFlex. With a small, passionate team of three, we’ve expanded from the ab roller to a full range of home fitness products, including our push-up board, grip strengthener, and smart scale. Each item is designed to provide a complete body workout in the comfort of home, helping you build positive exercise habits that fit into any schedule.

This year, we’re on track to reach over 25,000 orders, and I’m grateful that about 30% of our customers purchase PostureFlex products as gifts for friends and family, spreading our mission even further. We’re a close-knit team, often filming ads ourselves, whether at home or on the road. Our most viral video came from travels in Bali and Indonesia, where we demonstrated the flexibility and convenience of our gear in real-life settings.

Thank you for being part of the PostureFlex community. Together, we’re redefining home fitness and making it an enjoyable, achievable part of everyday life.

Yohsuke and the PostureFlex Team